On Ramp Visual Identity
On Ramp is a three day workshop created by the Indiana Arts Commission (IAC) for artists striving to accelerate their businesses. In the summer of 2021, IAC selected Marion, IN as one of the six locations to help guide the artists. As part of Marion Design Co., we were tasked with creating a visual identity for On Ramp that complimented the curriculum, while also personalizing the identity to Marion, IN and the selected artists.
SCOPE
Design Research & Stratgey
Branding & Identity
Packaging & Print
The goals:
Encourage creativity
Embody playfulness
Create a sense of cohesion
Each participant received an On Ramp tote bag with various branded materials that they could utilize throughout the workshop.
The custom name tags and brand-colored buttons were paired together to help artists easily identify the various creative disciplines.
The On Ramp Booklet was designed to provide the artists with the workshop schedule, artist descriptions, map of local spots, and more.
TAKE OFF.