IWU Art + Design Visual Identity

The Indiana Wesleyan University (IWU) Art + Design Division is a creative family of individuals who strive to enliven each other by co-creating with authenticity, compelling love, and the integration of faith and art. With updates to the department, they recognized a need to incorporate new visual elements into the existing branding. As a part of The Foundry, I was tasked with creating a variety of deliverables using the new visual elements in a new way that still communicated the heart of the Art + Design Division.

SCOPE

Branding & Identity

Packaging & Print

The goals:

Create recognition within the existing brand

Create a sense of cohesive diversity

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