Renewed Thrift + Boutique Rebrand
Renewed is a thrift and boutique store that is a mission-minded nonprofit existing to empower community members in faith and relationship. Through the variety of life change programs they offer, they are able to provide resources and tools, as well as a sense of hope to people. My team and I were tasked with partnering with a local business in need of a visual representation to create better awareness of their business and mission.
SCOPE
Design Research & Stratgey
Branding & Identity
Environmental Design
The goals:
Accurately communicate their mission
Testify to who they are
Advocate their story
“ It’s a place that gives Grant County community hope by allowing those in the community a place to come in need that’s savvy, unique, and a bit of mystery.”
- Renewed employee
sustainability
growth
Christ-centered
stories
Each part of the logo embodies Renewed’s values and communicates they are a group of people who believe in their community and seek to care for their needs.
FRIENDLY
DILIGENT
LIVELY
HOPEFUL
The color palette was designed to keep visual recognition from the original brand. We extended the palette into a monochromatic body of blues that reinforced Renewed’s services and mission.
myriad variable concept
americane
The chosen typefaces help connect Renewed’s focus on subtly creating change for those who walk in their doors and creating a uniquely dynamic experience that makes every customer feel at home.
ORIGINAL
NEW
“Renewed changed my life and has now become my life. This place is a part of my heart, my family, and my values.”
- Renewed employee